Volkswagen of America has announced the availability of its Gewürz Ketchup, a condiment typically used with VW’s currywurst, for a limited time in the U.S. Customers can claim a bottle at no cost through DriverGear, while supplies last.
The Gewürz Ketchup has a longstanding association with Volkswagen’s history of producing food items for its employees, particularly the currywurst sauce served at the company’s German plant since 1973. This sausage, developed by Volkswagen chefs, is a closely guarded recipe, known for its unique spices and often served in bite-sized pieces with the sauce.
Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America, emphasized that this initiative celebrates more than just the company’s automotive legacy; it highlights the stories and passions that define the Volkswagen brand.
As part of its 75th anniversary celebrations in America, Volkswagen is sharing stories from owners and enthusiasts on VW.com. One recent feature highlighted Jamie Orr, who has brought the Gewürz Ketchup back from Germany as a souvenir for years, inspiring the brand to distribute it more widely in the U.S. This promotion is part of the festivities marking the company’s milestone anniversary.