AeroPress, Inc. has announced the launch of its new AeroPress Premium coffee press just in time for USA National Coffee Day on September 29. This new model reimagines the classic AeroPress design, using high-end materials like handmade, double-walled borosilicate glass, stainless steel, and aluminum. The AeroPress Premium features meticulously crafted components such as a stainless steel filter cap, scoop, and stirrer, aimed at enhancing both performance and aesthetics.
David Cole, CMO of AeroPress, highlighted that the AeroPress Premium is not just about adding premium materials, but about elevating the entire brewing experience. The coffee press is compact, brews coffee in under two minutes, and is designed to be a centerpiece in any coffee setup, whether at home or in a café. The product arrives in a hexagonal package that adds to the premium experience, and it is accompanied by the AeroPress Stainless Steel Organizer, designed to neatly store the press and its accessories.
The AeroPress Premium, priced at $149.95, and the Stainless Steel Organizer, retailing at $99.95, will be available for purchase starting on National Coffee Day. A one-day-only 20% discount will be offered on the AeroPress Premium for enthusiasts looking to enhance their coffee brewing experience.