Laws Whiskey House has appointed Marc Satterthwaite and E. Lloyd Sobel to its board of directors, bringing the total number of members to five. Both new appointees offer valuable expertise that aligns with the company’s current growth phase. Sobel has a long-standing career in the beverage industry, previously serving as CEO of Empire Merchants and COO and CCO at Breakthru Beverage, while Satterthwaite brings over three decades of experience from his time at Brown-Forman, where he managed major brands like Jack Daniel’s and Woodford Reserve.
Al Laws, founder and president of Laws Whiskey House, expressed excitement about the appointments, noting that their combined experience will be crucial for the company’s expansion in the competitive beverage-alcohol industry. The distillery is also set to open a new 4,000-square-foot tasting room, featuring a whiskey church, tasting rooms, and a second-story cocktail lounge.
Laws Whiskey House continues to build its brand, having recently become the Official Whiskey of CU Athletics with the launch of Ralphie’s Reserve Straight Bourbon. The company’s partnership with CU has already boosted its presence and sales.