The makers of the Planters brand are introducing a new limited-edition holiday flavor, Toasted Marshmallow Hot Chocolate Cashews, along with the return of fan-favorite seasonal snacks. This year’s launch aims to enhance the holiday experience with a mix of nostalgic flavors and a new charitable initiative.
Toasted Marshmallow Hot Chocolate Cashews are the latest addition to the Planters holiday lineup. The cashews are kettle roasted with cocoa and toasted marshmallow flavors, offering a taste reminiscent of winter mornings and cozy fireside gatherings. Alongside the new flavor, returning favorites include Butter Cinnamon Pecans, Brittle Nut Medley, Holiday Nut Crunch, and Winter Spiced Mix, all available for the 2024 holiday season.
In addition to the new flavor, Planters has announced a holiday campaign titled “Open the Magic,” beginning on November 1, 2024. The campaign will feature a giveback element, allowing participants to enter for a chance to win $1,000 for themselves and $1,000 for a charity of their choice. Fans can participate by visiting the campaign’s website for entry details.
Shannon Kelly Fike, brand manager for the Planters brand, expressed the company’s excitement for the new offerings and the opportunity to give back this season. The campaign encourages consumers to share in the festive spirit while enjoying classic snacks and the new limited-edition flavor.