This Halloween, Reese’s and Kit Kat are solving a common dilemma for adults with their new Trick-or-Treatable Costume. Recognizing that nearly half of adults (47%) face a choice between staying home to hand out candy or going out to trick-or-treat with kids, the brands have introduced a clever solution that allows them to do both.
The Trick-or-Treatable Costume is designed as a wearable candy bowl, allowing adults to hand out treats while on the go. Each pull from the candy bowl includes both a Kit Kat bar and a Reese’s Cup, ensuring a sweet experience for everyone involved.
Heather Seamans, Senior Brand Manager at The Hershey Company, highlighted the goal of helping fans celebrate the season in unique and fun ways. The costume offers a simple solution for parents who want to participate in trick-or-treating without missing out on distributing candy.
Fans can visit the brands’ website to learn how to create their own Trick-or-Treatable Costume and bring the fun to their neighborhoods.