Free Rein Coffee Company has partnered with iconic American heritage brand Stetson to launch two limited edition Cowboy Coffee Kits, just in time for the holiday season. This collaboration, Stetson’s first venture into the coffee industry, reflects a shared commitment to American tradition and support for veterans.
Each kit features a unique coffee blend called Trailblazer, slow-roasted in small batches at Free Rein’s artisan roastery in San Angelo, Texas. The robust medium roast is inspired by the essence of cowboy coffee, and the kits come with two USA-crafted ceramic mugs co-branded to mark the collaboration. Available in Ground Beans or Pods versions, each kit is priced at $70.
The Cowboy Coffee Kits are available while supplies last at freereincoffee.com, stetson.com, HTeaO locations, and the Stetson x Free Rein pop-up at the National Finals Rodeo in Las Vegas from December 5-14.
In addition to the launch of Trailblazer, Free Rein is expanding its Reserve Collection, a small-batch line of artisanal coffees previously only available in select Texas locations. These hand-packed blends incorporate natural spices like cinnamon, turmeric, and cayenne for unique flavor profiles. The Reserve Collection is now available online at freereincoffee.com.
Free Rein CEO Arlyn Davich expressed pride in the partnership, emphasizing the companies’ shared values of quality, tradition, and support for veterans. Stetson CEO Robert Dundon echoed these sentiments, highlighting the collaboration as a reflection of Stetson’s longstanding commitment to craftsmanship and a trailblazing spirit.