SKITTLES has introduced a new addition to its lineup with SKITTLES POP’d, a variation of the classic candy that adds a crispy and crunchy texture. The new product will be available in two varieties: SKITTLES POP’d Original and SKITTLES POP’d Sour. The Original version features the well-known fruity flavors of Strawberry, Lemon, Lime, Orange, and Grape, while the Sour version offers new flavors, including Sour Lemonade, Sour Blue Raspberry, Sour Strawberry, Sour Watermelon, and Sour Cherry.
According to Mars, the company behind SKITTLES, the new product was developed in response to consumer demand for new flavor profiles and textures. Ro Cheng, Marketing Vice President of Mars Wrigley North America, explained that SKITTLES POP’d replaces the traditional chewy texture with a crispy, crunchy feel that is expected to appeal to fans.
SKITTLES POP’d will initially be available for purchase through TikTok Shop starting October 21, giving fans early access before it becomes available in stores. Nationwide distribution is expected to begin in early 2025. Fans can sign up on the SKITTLES website to be notified when the product is available for purchase through the TikTok Shop.