Airpura, a provider of air purifiers, has announced a partnership with comedian and television personality Howie Mandel, known for his role on “America’s Got Talent” and his advocacy regarding Obsessive-Compulsive Disorder (OCD) and germophobia. The collaboration aims to raise awareness about the importance of clean air for personal health.
Mandel, who has publicly discussed his struggles with OCD and a fear of germs, has been using Airpura products to protect himself and his family from pollutants, allergens, and harmful germs present in the air. In a statement, Mandel said, “In between smog, pollen and those questionable odors, it was like a stand-up comedy routine for my sinuses. These purifiers have made a real difference for me, and I’m excited to help spread the word about the importance of protecting ourselves from the things we can’t see.”
The partnership introduces the “Breath Easy, Laugh More” campaign, which will feature Mandel’s endorsement across various media platforms, including television, billboards, and social media. Helder Pedro, President of Airpura, stated, “Howie’s candidness about his struggles and his genuine appreciation for the impact air purifiers have on people’s quality of life make him the perfect advocate to help us spread awareness that clean air isn’t just a luxury—it’s a necessity.”
The campaign will also include behind-the-scenes content, an exclusive promotion, and opportunities for followers to learn more about Mandel’s personal experiences with Airpura’s products. These initiatives are designed to encourage individuals to prioritize air quality in their homes and workplaces, highlighting the role of air purifiers in maintaining a healthy living environment.
Airpura aims to leverage Mandel’s public profile and personal experiences to educate consumers on the benefits of clean air and the effectiveness of their air purifiers in improving indoor air quality.