Más+ by Messi, a hydration beverage developed by soccer star Lionel Messi, is expanding its distribution to New York following its official launch in Miami earlier this year. The product is now available at Target and various independent retailers across New York’s five boroughs, Hudson Valley, and Long Island.
The decision to create Más+ by Messi stemmed from Messi’s search for a hydration drink that met his specific needs. The beverage is designed to provide “positive hydration” and is intended for use in various settings where hydration is required. Más+ by Messi contains a balanced blend of electrolytes, vitamins, and antioxidants, with 10 calories and 1 gram of cane sugar per 16.9-ounce bottle, and 7 calories with less than 1 gram of cane sugar per 12-ounce can. The drink is formulated with natural flavors, no artificial sweeteners or colors, and no caffeine.
Más+ by Messi is available in four flavors: Miami Punch, Orange d’Or, Berry Copa Crush, and Limón Lime League. Each flavor is named after significant milestones in Messi’s career. Miami Punch features a blend of berry and pineapple flavors, Orange d’Or combines orange and tangerine flavors, Berry Copa Crush includes berry and cherry flavors, and Limón Lime League offers a mix of sweet and citrus tastes.
Since its online launch in June, Más+ by Messi has experienced high demand, with initial sales selling out in less than an hour. The beverage is now available in select retailers nationwide, with plans to continue expanding its distribution.
Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co., stated that the positive initial response to Más+ by Messi highlights the consumer demand for a hydration beverage that offers quality ingredients without compromising on taste. He noted that the product aims to set a new standard in the hydration category.
Additionally, Más+ by Messi will hold an official launch event in New York on October 25th from 4 to 8 p.m. at The Ground, located at 130 Madison Street, NYC. The event will provide opportunities for attendees to sample and purchase the beverage, participate in Messi-themed soccer challenges, and engage in various activities, including freestyle soccer performances and exclusive photo opportunities.
Más+ by Messi is available in four flavors in both 16.9-ounce bottles and 12-packs of cans, priced accordingly. The beverage aims to cater to both professional athletes and general consumers seeking a reliable hydration option.