This Day of the Dead, Ghost Tequila has officially replaced the traditional Margarita with a new signature cocktail, the Perfectly Spicy Margarita. Known for its bold flavor, Ghost Tequila’s latest campaign honors the classic cocktail with a “funeral” for the traditional Margarita and introduces a spicier alternative. The campaign began with an obituary announcement for the original Margarita, published in the Boston Herald on September 30 and promoted by Ghost Tequila’s Spicy Squad, led by social media influencer Jackie Schimmel, along with Jenny Gorelick and Krissy Bets.
The highlight of the campaign was a Day of the Dead-inspired event on October 9, where Christine Wiseman, a seasoned bartender and winner of the 2023 Altos Bartenders’ Bartender Award, served Perfectly Spicy Margaritas. The event marked the formal shift to the new Margarita style, featuring Wiseman’s signature drink and seasonal twists like the Perfectly Spicy Marigold Margarita. Moving forward, Ghost Tequila will promote the new drink with point-of-sale displays and sampling events in select markets.
For those looking to recreate the Perfectly Spicy Margarita at home, Ghost Tequila has shared the recipe, encouraging fans to join in celebrating the shift to a spicier cocktail experience.