QVC has announced a new apparel line in partnership with Carla Rockmore, a prominent fashion designer and social media influencer known for her work with women over 50. The Carla Rockmore Collection, now available on QVC.com, will debut on-air after QVC’s program Over 50 and Fabulous on November 1. Designed to empower women to embrace personal style, the collection emphasizes vibrant colors, bold patterns, and a range of inclusive sizing from XXS to 5X, with prices between $49.00 and $115.00.
Carla Rockmore, noted for her no-rules approach to fashion, aims to offer women versatile, statement-making pieces. Rachel Ungaro, QVC’s VP of Fashion Merchandising, highlighted Rockmore’s influence on social media, where her unique style resonates with followers and promotes self-expression among women over 50. Rockmore described the line as versatile and empowering, noting that each piece is designed to integrate easily with existing wardrobes, adding elements of color and pattern.
The Carla Rockmore Collection marks a step forward in QVC’s commitment to providing inclusive, fashion-forward options for a midlife audience.