Fireball is set to launch Crierball, a limited-edition whisky inspired by football rivalries. This release, planned for November, aims to appeal to football fans by infusing Fireball’s signature cinnamon flavor with an unusual concept: the “tears of losing teams.” Described by the brand as a blend of game-day emotion and the intensity of competitive spirit, Crierball promises to be a unique offering for fans seeking a novel way to celebrate victory.
To create Crierball, Fireball will collect tears from fans at prominent rivalry games across the U.S. in November, including both professional and collegiate matchups. Fireball representatives, equipped in “Tear Collector” uniforms, will be present at game venues to ask fans of defeated teams to participate by contributing their tears for this whisky. Collected tears will then undergo a process of sterilization and distillation, ultimately resulting in a new infusion ready for release by the next football season.
The specified collection dates include rivalry games such as Florida Gators vs. Georgia Bulldogs on November 2, Philadelphia Eagles vs. Dallas Cowboys on November 10, and Michigan Wolverines vs. Ohio State Buckeyes on November 30. Fireball’s approach allows fans to relive victories with what the brand anticipates to be a memorable keepsake for football enthusiasts.
According to Danny Suich, Fireball’s Global Brand Director, the collection is designed to “capture the soul of rivalries” in a way that emphasizes the brand’s playful approach to game-day traditions. Once processed, Crierball whisky is expected to offer a cinnamon-sweet taste enhanced by its unique thematic tie to football rivalries.