PackIt has announced the addition of two new items to its premium product line: the Freezable Wine Cooler and Freezable Wine Carrier. Both products incorporate the company’s ECOFREEZE Technology+, a triple-layered design aimed at providing insulation and durability without the need for ice or gel packs. Designed to keep wine and champagne bottles chilled for hours, these items cater to those seeking a portable cooling solution.
The Freezable Wine Cooler, priced at $34, is engineered with a flexible stretch design that accommodates most standard bottles and includes a sturdy seatbelt-style handle for easy carrying. Meanwhile, the $48 Freezable Wine Carrier offers an adjustable crossbody strap and a wristlet handle for transport, making it suitable for on-the-go activities like picnics or outdoor gatherings. Both items simply need to be frozen overnight to achieve optimal cooling.
PackIt’s Product Designer, Roland Ecarma, expressed enthusiasm for the launch, describing the items as both functional and sleek. He noted that the goal was to create versatile products that support the lifestyles of active wine enthusiasts, balancing practical use with a modern aesthetic. Both the Wine Cooler and Wine Carrier are now available, targeting consumers looking for effective, eco-friendly ways to keep their beverages chilled.