Rust-Oleum is set to reveal its latest automotive care solutions at this year’s SEMA Show in Las Vegas, featuring innovative products for 2025 at booth 50137 in the West Hall. Among the new offerings is the 2X Automotive Enamel with Custom Spray 5-in-1, designed to give users control with five spray patterns for precise application. Available in six colors, this fast-drying enamel is formulated for durability on metal, plastic, and other surfaces, enhancing results for both large and intricate auto projects.
Rust-Oleum is also launching new additions to its Wipe New line. The Wipe New Ceramic Detailer & Gloss Enhancer, equipped with a Turbo Spray System, provides hydrophobic water beading and a high-shine finish. It features a 10-inch spray width for easy, even coverage. Additionally, the Wipe New Blast Snow Foam Car Wash offers a thick, foaming wash that clings to surfaces, gently lifting dirt without scratching. Each bottle provides 6-8 washes, promising a pristine finish.
SEMA attendees will have a chance to meet NHRA driver TJ Zizzo, a Rust-Oleum partner and advocate, who will be available for discussions and photo opportunities near his Top Fuel dragster. Rust-Oleum experts will also be present to offer insights on the new products, designed to enhance the ease and quality of vehicle maintenance.