RealTruck Inc. is making a notable return to the 2024 SEMA Show in Las Vegas, showcasing 17 vehicle builds and unveiling new products alongside celebrity collaborations with Chip Foose, Bear Grylls, Dwyane Wade, and Makita U.S.A. The RealTruck booth will be a focal point at SEMA, hosting two press conferences to introduce these projects and solidifying its status as a leader in the truck and off-road aftermarket industry.
RealTruck’s highlight collaborations include a custom F-150 with renowned automotive designer Chip Foose, set to be auctioned at Barrett-Jackson in January 2025, with proceeds supporting The Progeria Research Foundation. Bear Grylls will also debut two RealTruck-modified vehicles as part of his upcoming “Adventure Garage” show, while Dwyane Wade’s custom F-250 build will be auctioned next April in support of his Social Change Fund United. Makita U.S.A. has collaborated with RealTruck on a specialized work truck, featuring tools and accessories for maximum utility.
RealTruck’s product line expansion includes the TruXedo Pro X15 TS truck bed cover with T-slot channels, the BAKFlip MX4 TS folding cover, a customizable RealTruck Sport Bar with light mounting options, and the Go Rhino Swing-A-Way Tire Carrier for large spare tires. These additions aim to provide truck owners with innovative options for functionality and style.
Vice President of Marketing Lee Riser described SEMA as the brand’s biggest event, noting that the collection of celebrity builds and new products reinforces RealTruck’s commitment to the off-road community and to elevating the truck modification experience.