Funfetti has introduced an expanded lineup of baking products in collaboration with The Elf on the Shelf for the 2024 holiday season. This limited-edition collection includes a selection of cake, cookie, and brownie mixes, along with various frostings, available in stores nationwide through December 2024 while supplies last.
The holiday product lineup features six new mixes and frostings, including the Funfetti Elf on the Shelf Swirl Red & White Vanilla Cake Mix, which includes separate red and white cake pouches for a swirl effect, and the Hot Cocoa Whipped Frosting, complete with holiday sprinkles. A few exclusive items are available at Walmart, such as the Marshmallow Swirl Fudge Brownie Mix, Peppermint Vanilla Whipped Frosting with candy cane sprinkles, and the Snickerdoodle Cookie Mix.
Each boxed mix also includes a cutout on the packaging, allowing parents to leave messages for Scout Elves as part of The Elf on the Shelf tradition. Hometown Food Company’s Chief Operating Officer, Dan Anglemyer, expressed excitement over the partnership, noting the expanded holiday line’s focus on creating family-friendly baking experiences. The Lumistella Company, which manages The Elf on the Shelf brand, highlighted the appeal of these new baking products for families looking to incorporate the Elf on the Shelf tradition into their holiday activities.