Instacart has announced that several grocery chains, including Sprouts, Harmons, The Save Mart Companies, and Rosauers, have adopted or upgraded to Instacart Storefront Pro. This advanced e-commerce solution offers a customizable platform designed to support grocers in enhancing their digital presence and growing online sales. Storefront Pro, part of Instacart’s suite of solutions, now serves over 600 retail banners.
Storefront Pro provides features that enable grocers to develop branded online experiences with ease. The platform supports customizable storefront layouts, advanced product search and filtering, AI-powered recommendations, and integration with loyalty programs. Additionally, it includes marketing tools, data analytics, and flexible fulfillment options for delivery and pickup. Retailers can also access Instacart’s Carrot Ads platform to create retail media networks, potentially unlocking additional revenue streams.
Instacart’s Director of E-commerce & Retail Media, Alice Luong, highlighted that the comprehensive capabilities of Storefront Pro allow retailers to offer cohesive, user-friendly online shopping experiences. With the new capabilities, Instacart aims to empower grocers to meet growing consumer demand for efficient and personalized digital shopping options.