Subway has announced the global rollout of “Fresh Forward 2.0,” a new restaurant design aimed at enhancing guest experience, improving convenience, and supporting franchisee profitability. Building on the original Fresh Forward concept introduced in 2017, this update incorporates additional brand elements and an improved layout to better accommodate Subway’s growing digital sales.
Since the introduction of Fresh Forward, over 20,000 Subway locations worldwide have been remodeled or newly built to reflect the modern image. The updated 2.0 design includes vibrant wall graphics, region-specific messages, upgraded lighting, and warmer wood tones, providing a more inviting atmosphere. Mike Kehoe, Subway’s Global Chief Development Officer, emphasized that Fresh Forward 2.0 is part of the brand’s commitment to keeping its restaurant model relevant and ensuring a high-quality experience for both guests and franchisees.
Feedback from initial testing has been positive, with guests indicating an increased likelihood to dine in and revisit Subway locations with the new design. The updated model also supports Subway’s digital transformation by integrating self-serve kiosks, order-ready screens, and kitchen display systems, which are currently being trialed in various markets. These digital features aim to streamline restaurant operations and enhance the customer experience.
The first Fresh Forward 2.0 locations are expected to launch in several countries, including the U.S., UK, Germany, France, Saudi Arabia, Panama, and Australia, as the design gradually rolls out worldwide.