The 2024 Pop-Tarts Bowl is set to deliver triple the excitement, featuring not just a college football match but also a showdown between three Pop-Tarts Edible Mascots. The event will take place on December 28 at 3:30 p.m. ET at Camping World Stadium in Orlando and will air live on ABC.
Building on the popularity of last year’s Frosted Strawberry Edible Mascot, Pop-Tarts has introduced three frosted characters for this year’s game: Frosted Wild Berry, Frosted Hot Fudge Sundae, and a Mystery Flavor. The third mascot represents a previously discontinued fan-favorite flavor that will return to store shelves soon. Fans can participate in guessing the mystery flavor by visiting PopTarts.com/Bowl, with the answer to be revealed on Pop-Tarts’ social channels in the coming weeks.
The game-winning team’s MVP will decide which Edible Mascot gets eaten in celebration, raising the stakes for this unique college football tradition. Fans can also commemorate the event with limited-edition Printed Fun Mascot Packs in Frosted Strawberry and Frosted Apple Turnover, available at retailers nationwide.
According to Heidi Ray, Senior Director of Marketing at Pop-Tarts, the event promises to be a spectacle, combining shareable and unexpected moments that challenge typical college football rituals.