RITZ Bits Cracker Sandwiches has announced the introduction of a new flavor, Spicy Queso, marking the first flavor addition in nearly ten years. This new product aims to provide a savory taste that caters to consumer preferences for bold flavors. According to Steven Saenen, Vice President of Marketing for RITZ, this flavor responds to consumer demand for exciting options while maintaining the essence of the traditional RITZ Bits.
The Spicy Queso flavor combines a creamy cheese profile with a spicy kick, aligning with current consumer trends for layered flavor experiences. This follows the earlier success of RITZ Toasted Chips’ Sweet Habanero flavor launched earlier in the year.
The new Spicy Queso RITZ Bits will be available in 3oz snack-sized bags at convenience stores starting this month. Additionally, larger 8.8oz boxes are expected to hit major food retailers in February 2025. The RITZ brand plans to continue introducing innovative products throughout 2025, with updates available on their social media platforms.