RECOVER 180, a premium hydration beverage brand, has introduced a new flavor, Strawberry Banana, which is now available to consumers. This flavor addition is part of the brand’s strategy to enhance its product lineup at the beginning of the year, a time when many individuals focus on health and wellness. The launch of Strawberry Banana is also expected to pave the way for several wellness partnerships planned for the first quarter of 2025.
The Strawberry Banana flavor combines the sweetness of strawberries with the creamy taste of bananas, aiming to provide a refreshing option for consumers. Like all RECOVER 180 beverages, this new flavor includes organic coconut water, essential vitamins, and minerals designed to promote hydration.
The brand positions itself as a suitable choice for various activities, whether for gym-goers, runners, or those seeking healthier beverage alternatives. The formulation of RECOVER 180 emphasizes organic ingredients and effective hydration, catering to consumers’ needs throughout the year.
Lance Collins, CEO and Founder of RECOVER 180, noted the relevance of January as a time for health-focused resolutions and emphasized the brand’s commitment to providing options that align with consumer preferences while maintaining quality.
Additionally, RECOVER 180 plans to strengthen its connections with athletes and health enthusiasts, establishing itself as a reliable source for hydration and recovery. The brand has announced a partnership with Heart & Hustle, a fitness and lifestyle community known for its training programs and performance focus.
Kevin Lilly from Heart & Hustle remarked on the alignment of their mission with RECOVER 180’s product offerings, highlighting the importance of recovery in effective training and overall health. This collaboration is expected to enhance RECOVER 180’s reach and introduce new flavors to the market.