Spring is approaching, and the PEEPS Brand has announced its 2025 Easter product lineup. Recognized as the leading non-chocolate Easter candy, PEEPS is introducing a variety of new marshmallow products aimed at enhancing the Easter celebration experience. This year, five new items will be available nationwide, alongside several retailer exclusives.
Among the new offerings are PEEPS Chocolate Pudding Flavored Marshmallow Bunnies, which provide a chocolatey flavor suitable for Easter baskets. Another addition is PEEPS Rice Krispies Treats Flavored Marshmallow Chicks, available for consumers across the country. PEEPS Giant Bunny Pops, featuring marshmallow in the shape of a bunny on a stick, will also be part of the new collection. Additionally, PEEPS Delights Strawberry Flavored Marshmallow Chicks, which are dipped in milk chocolate, will be introduced.
The PEEPS brand has a longstanding association with Easter festivities, leading to the expansion of its seasonal candy options. In 2025, consumers can expect to find individually wrapped mini Yellow Marshmallow Chicks as part of the PEEPS Egg Hunt package. PEEPS Jelly Beans will also be available, featuring flavors such as Marshmallow, Strawberry, Blueberry, and Lemon.
In addition to the nationwide offerings, certain exclusive flavors will be available at select retailers. For instance, Walmart will feature PEEPS Breyers Cookies & Cream Flavored Marshmallow Chicks and a larger PEEPS Egg Hunt package. Dollar Tree will offer PEEPS Tropical Punch Flavored Marshmallow Bunnies, while Kroger stores will have PEEPS Cinnamon Churro Flavored Marshmallow Chicks.
Caitlin Servian, Brand Manager for PEEPS, noted the brand’s commitment to being a part of Easter traditions through its 2025 collection. The brand aims to foster connections among families through shared experiences related to its products.
Returning items include classic PEEPS Marshmallow Chicks and Bunnies, along with various flavored options such as MIKE AND IKE Flavored Pops and DR PEPPER Flavored Marshmallow Chicks. Exclusive products are also available at select retailers, including PEEPS Easter Essentials at Sam’s Club and ICEE Blue Raspberry Flavored Marshmallow Chicks at Target.
Just Born Quality Confections, the manufacturer of PEEPS, is also releasing additional Easter-themed products, including MIKE AND IKE Mega Mix Jelly Beans and Just Born Brand Jelly Beans. The PEEPS Brand continues to engage consumers through its Live Your PEEPSONALITY Series, which features recipes and craft ideas from various DIY experts, encouraging fans to explore creative ways to celebrate the season with marshmallow treats.