Critter Vitamin H2O is a new powdered multivitamin drink mix aimed at improving hydration for children. Developed by Lindey and CJ Britton, parents from Florida with backgrounds in health technology and product innovation, the product is designed to be a convenient and nutritious alternative to sugary beverages.
This drink mix contains nine essential vitamins and minerals, including magnesium and potassium, which are important for energy, growth, and immune health. It does not include artificial flavors or colors, making it a suitable choice for families looking for healthier hydration options.
According to Lindey Britton, the CEO of Critter, the product addresses the limited healthy drink choices available for children. Critter Vitamin H2O is the first brand to provide multivitamins in portable stick packs, which can be easily added to school lunches or taken on the go. The product’s packaging is inspired by 90s aesthetics, targeting both children and their Millennial parents.
Initial feedback from consumers indicates a positive reception, with reports of children preferring Critter over traditional sodas and sugary juices. The product is currently available for purchase online and through select small businesses in Florida, with plans for expansion into grocery stores and fitness centers by the end of 2025.
The Brittons have stated their mission is to make healthier drink options accessible for families. The growing emphasis on children’s health, including immunity and cognitive development, has resulted in increased demand for innovative products in this sector. Critter Vitamin H2O aims to capitalize on this trend, with multivitamins and probiotics representing a significant portion of children’s supplement sales.
In addition to product sales, Critter intends to engage with schools and pediatricians in the future, fostering a community focused on health and sustainability. The founders aspire to make Critter a recognizable brand for the next generation, similar to the impact of Red Bull on Millennials.