Hidden Valley Ranch, recognized as the original ranch dressing brand in the United States, has introduced a new product called the Easy Squeeze bottle. This design aims to simplify the process of adding ranch flavor to various dishes. The launch coincides with a collaboration with Pizza Hut and former football player Eli Manning, resulting in the creation of the Hidden Valley Ranch Signature Pizza, which will be available for delivery through Pizza Hut.
The Signature Pizza is a standard pepperoni pizza from Pizza Hut, uniquely autographed by Eli Manning using the new Easy Squeeze bottle. This pizza will be preserved in resin and authenticated by PSA, a leading third-party authentication and grading company. Consumers interested in this collectible can find details on how to win it on the dedicated website.
According to CC Ciafone, the marketing director at Hidden Valley Ranch, the new bottle design enhances the experience for ranch enthusiasts by providing a mess-free way to enjoy the product. The collaboration with Pizza Hut and Eli Manning is framed as a unique combination of food and sports talent.
The promotional campaign includes a sweepstakes with a grand prize consisting of the autographed pizza encased in resin, a year’s supply of Hidden Valley Ranch, and a year’s worth of Pizza Hut pizza. Additionally, ten runners-up will receive a year’s supply of Hidden Valley Ranch and a Pizza Hut pizza.
Melissa Friebe, Chief Marketing Officer at Pizza Hut, stated that the partnership is an innovative approach to enhance customer engagement, highlighting the mutual appreciation for ranch dressing and pizza among fans.
The sweepstakes will open on January 15, 2025, and continue until February 9, 2025. Participants can enter through social media platforms, with instructions available on the promotional website. The new Easy Squeeze bottle will feature improved flow control to prevent messes and will be available in 16oz and 24oz sizes at retailers nationwide starting in March 2025.