Bosch Power Tools has announced plans to introduce over 15 new products in the first quarter of 2025, primarily focusing on its 18V category. This marks the third consecutive year that the company will launch more than 30 cordless tools, batteries, and chargers, reflecting its ongoing commitment to cordless technology and a diverse range of trades. The new tools will be presented at the 2025 World of Concrete Conference in Las Vegas, Nevada.
Robert Hesse, the Regional President of Bosch Power Tools in North America, emphasized the company’s investment in the North American market, aiming to equip workers with necessary tools. The World of Concrete serves as a strategic venue for unveiling these new products and introducing a new brand campaign designed to enhance the perception of tradespeople using Bosch tools.
The brand’s creative campaign will feature its first advertisement during this year’s Big Game, with the tagline “The more you Bosch, the more you feel like a Bosch.” The campaign aims to illustrate the empowering effect Bosch tools have on workers, enhancing their confidence and capabilities on the job.
Among the new product offerings are a variety of tools including demolition hammers, saws, oscillating multi-tools, mixers, routers, and joiners, as well as a selection of laser tools and camera cables. Each product is designed with specific features to enhance performance and user comfort. Additionally, Bosch will offer new battery and charger options, incorporating advanced technology for improved efficiency.
Overall, Bosch Power Tools is set to expand its product range significantly, reinforcing its position in the market while aiming to meet the needs of professionals across various fields.