Revo, a company recognized for its premium performance eyewear, has entered into a partnership with Lexus, a luxury automotive brand, to launch a new collection of sunglasses. This collaboration combines Revo’s advanced lens technology, which is based on NASA research, with Lexus’ design philosophy, aiming to produce a range of eyewear that emphasizes performance and style.
The Revo | Lexus collection includes four distinct styles: Crafted, Spindle, Podium, and Double Stint. Each style incorporates design elements inspired by Lexus, such as specific color palettes, carbon fiber inlays, and rubber accents, alongside Revo’s polarized lenses known for their quality.
The collection features two sport styles developed in collaboration with Lexus Racing and two lifestyle designs that reflect the luxury associated with the Lexus brand. Notable details include engraved logos and the distinctive DayGlow yellow color found on the Lexus RC F GT3 race cars.
The Crafted style is a unisex, vintage-inspired square design that includes an integrated spring hinge, a stitched leather top bar, and removable leather side shields. The Spindle style is a navigator sunglass that emphasizes comfort with carbon fiber temples and inlay details.
For the sports styles, the Podium is a sporty square wrap design that draws inspiration from Lexus Racing, featuring unique details and a vibrant color accent. The Double Stint is a sleek unisex wrap style that incorporates elements derived from Lexus Racing.
Cliff Robinson, CEO of Revo, stated that the partnership reflects a mutual commitment to excellence and craftsmanship. Jeff Bal from Lexus Marketing noted that the collection highlights the quality and craftsmanship associated with both brands while integrating unique Lexus features.
The Revo | Lexus collection will be presented with exclusive luxury packaging, setting it apart from Revo’s existing eyewear offerings.