In 2017, Ralph, an entrepreneur in his forties, encountered a common problem: his phone would not remain upright while watching videos during meals. This issue prompted him to sketch a concept for a phone case with an integrated ring stand, ultimately leading to the creation of CASEKOO. The first product, released in the same year, was a transparent phone case made from TPU, branded as “The Q Line,” which emphasized quality and precision in engineering, although it did not feature kickstand technology.
Over the next four years, Ralph continued to focus on enhancing phone stability. In 2021, he introduced a significant innovation: the first phone case with a built-in ring stand, named “The E Line.” This product combined smart design with functionality, quickly gaining recognition and earning multiple IF Design Awards, while also becoming a bestseller on Amazon.
In 2024, Ralph launched the “X Line,” which built upon the previous lines while incorporating elements of personalization and distinctiveness. This series aims to encourage users to express their individuality through unique designs. Each case reflects Ralph’s belief that everyday frustrations can lead to innovative solutions.
By 2025, CASEKOO has transitioned from solving a minor inconvenience to a broader mission focused on redefining phone accessories. The brand seeks to serve as a symbol of emotional support and personal expression in daily life, promoting a design philosophy that merges creativity with practicality. Each CASEKOO product is positioned not merely as a protective case but as a medium for self-expression and individuality.