Häagen-Dazs has announced the launch of six new flavors as part of its ice cream snacking innovations, reinforcing its position in the premium ice cream market. The introduction coincides with the upcoming Big Game, featuring a new product line called Belgian Waffle Cones, which includes four flavors, alongside two new varieties of ice cream bars.
The Belgian Waffle Cones are designed to meet consumer demand for high-quality ice cream cone options. Each cone offers a combination of a crispy waffle exterior and Häagen-Dazs’ signature smooth ice cream, enhanced with a flavored sauce at the cone’s base. The four flavors available in four-count packages include Toasted Almond Fudge, Vanilla Salted Caramel, Summer Berry, and Triple Chocolate Fudge.
In addition to the new cones, Häagen-Dazs is introducing two flavors of ice cream bars: Salted Caramel Macadamia and New York Strawberry Cheesecake. The Salted Caramel Macadamia ice cream bar features sweet cream ice cream with salted caramel and macadamia nuts, while the New York Strawberry Cheesecake bar consists of cheesecake ice cream with strawberry swirls and a white chocolate coating.
The new ice cream bars are sold in three-count packages. The retail prices for the ice cream bars and Belgian Waffle Cones are $6.49 and $7.99, respectively. Häagen-Dazs plans to continue expanding its product offerings, with a total of ten new innovations expected in 2025, including additional dairy-free sorbet options and a new 14 oz. flavor.