Ocean Spray has introduced a new product, the Ocean Spray Zero Sugar Tropical Punch Juice Drink, which features a combination of pineapple, mango, and other tropical fruit flavors. This drink contains no added sugar or artificial sweeteners, focusing instead on delivering a bold flavor experience.
This launch represents the first Tropical Punch flavor in Ocean Spray’s Zero Sugar line, which also includes the existing Zero Sugar Cranberry and Mixed Berry options. Additionally, the Mixed Berry flavor will now be available in a 3-liter size at various retailers.
According to Trinh Le, Vice President of Next Generation Beverages and Omni-Channel Marketing at Ocean Spray, the Zero Sugar product line has seen significant success, appealing to consumers seeking alternatives to plain water and those with diabetes. The introduction of Tropical Punch signifies the brand’s ongoing exploration of new flavors and formats within its Zero Sugar portfolio.
The Ocean Spray Zero Sugar Tropical Punch Juice Drink will be available nationally on platforms such as Amazon and Walmart, priced between $3 and $4. It is expected to reach retail stores by the end of the month, including warehouse locations like BJ’s Wholesale Club.
This expansion into the Zero Sugar category aligns with Ocean Spray’s strategy to offer innovative juice drink options that cater to diverse consumer preferences. Recently, the company also collaborated with Dyla Brands to launch on-the-go drink mixes made with real cranberry juice powder, available in three flavors: White Cran x Strawberry, Cran x Grape, and White Cran x Peach, all containing zero grams of sugar.