Energizer Holdings, Inc., a prominent manufacturer and distributor of primary batteries, has announced the introduction of fully recyclable, plastic-free packaging for its Energizer battery products. This new packaging is made from paper and is designed to enhance the consumer experience by simplifying shopping, opening, and storage. The redesign aims to improve in-store displays, making the products more visually appealing on retail shelves, which assists retailers in merchandising.
The initiative reflects Energizer’s commitment to sustainability and innovation, addressing consumer demand for renewable solutions. The rollout of the new packaging is set to begin in March at Walmart stores across the United States and online, with plans for additional North American retailers to adopt the packaging in 2025.
Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer, stated that enhancing the sustainability of packaging was a logical progression in the company’s responsibility journey. The new design is intended to meet the needs of both consumers and retail partners, providing a more intuitive experience.
Energizer’s development of the packaging involved extensive research to ensure its user-friendly nature. The new design allows for easy opening and includes boxes that facilitate organized storage of unused batteries. Retailers benefit from features such as a slim design that increases shelf capacity, shelf-ready display trays that reduce restocking time, and a larger visual footprint for improved product visibility.
Tyler Lehr, Senior Vice President at Walmart, expressed support for the new packaging, noting its alignment with Walmart’s mission to become a regenerative company. The collaboration with Energizer aims to provide customers with more convenient and visually appealing options for purchasing batteries.