Imaraïs Beauty, a plant-based ingestible beauty and wellness brand co-founded by media figure Sommer Ray and supplement industry expert Aaron Hefter, has announced its launch in Target stores across the United States, as well as online. The brand’s products will be available in the beauty section, making them accessible to a wider audience.
Imaraïs Beauty offers a range of ingestible beauty gummies that are vegan, cruelty-free, sugar-free, gelatin-free, gluten-free, and clinically proven. These gummies are designed to support various beauty and wellness goals, including skin health, anti-blemish properties, anti-bloating effects, haircare, anti-aging benefits, and sexual wellness.
The co-founders expressed their satisfaction with the launch at Target, emphasizing the importance of making their products widely available. The brand aims to redefine beauty by focusing on internal wellness and the use of plant-based ingredients.
To mark the launch, Imaraïs Beauty plans to engage customers through live events and digital content, featuring Sommer Ray. Additionally, Chloe Kitts, a two-time Gold Medalist and NCAA national college basketball champion, has joined the team, alongside Bre Tiesi from Selling Sunset, who will serve as a Global Ambassador and Investor. This initiative aims to connect with consumers interested in the intersection of beauty, lifestyle, health, and wellness, as Imaraïs Beauty enters the Target beauty aisle.