In its inaugural year, Purdori, a brand specializing in sustainable skincare, has achieved notable growth and recognition within the beauty industry. Launched in late 2023, Purdori quickly garnered attention, earning several global beauty awards and establishing a strong presence in media and social platforms.
Purdori has been distinguished by various prestigious awards, including the title of ‘Best Skincare Collection’ at Cosmopolitan Hong Kong’s Best of the Best Beauty Awards and ‘Best Clean Beauty Brand’ at Vogue Hong Kong’s 2024 Beauty Awards. The brand’s commitment to sustainable practices and innovative product formulations was highlighted by the recognition of its RO-ICE+™ formula, which received the award for ‘Best Clean Beauty Serum’ from Harper’s BAZAAR Hong Kong.
In the United States, Purdori has also made significant strides, winning two awards at the BELLA 2024 Beauty Awards. The Nourishing Eye Cream was recognized as the Best Eye Skincare, while the Soothing Cleanser was awarded Best Cleanser. BELLA Magazine, which is widely circulated, honors outstanding products in various categories, including skincare.
Purdori’s media presence has expanded, with features in over 100 outlets, reaching an audience of approximately 2.8 billion people. Notable coverage included segments on WPIX-TV in New York City and WGN-TV in Chicago. Additionally, the Nourishing Eye Cream was recognized in Daytime Chicago’s 2024 Beauty Awards.
The brand has also seen substantial growth in its social media following, with its Instagram account increasing from 2,200 followers to 20,800 by year-end. Similarly, Purdori’s TikTok account grew from 1,600 followers to 12,500 during the same period. This growth reflects the brand’s increasing popularity and engagement in the digital space.