Radico Khaitan Limited, an Indian Made Foreign Liquor company and parent company of Rampur Distillery, has announced the launch of Rampur Barrel Blush Indian Single Malt Whisky in the United States. This product is now available for distribution nationwide, marking a significant step in the brand’s entry into the U.S. market.
Rampur Barrel Blush is produced at the Rampur Distillery located in Northern India, at the foothills of the Himalayas. The unique microclimate of this region contributes to the whisky’s depth and complexity. The whisky begins its maturation in American Bourbon barrels, which impart notes of vanilla, oak, and soft spices. It is subsequently finished in Australian Shiraz wine casks, adding layers of ripe berries, dark fruit, and subtle tannic notes, resulting in a balanced flavor profile.
Sanjeev Banga, President of International Business at Radico Khaitan, stated that the increasing demand for premium spirits in the U.S. has led to the introduction of Rampur Barrel Blush. He emphasized that this launch reflects the company’s commitment to innovation and positions Rampur as a significant player in the U.S. whisky market. Kunal Madan, Senior Vice President of International Business, described Rampur Barrel Blush as a representation of cross-continental collaboration, inviting consumers to experience the integration of Indian terroir with unique cask aging techniques.
The whisky’s aromatic profile includes tropical fruits, floral notes, and malty undertones, complemented by oak from the double wood maturation. The palate is characterized by sweet, fruity flavors with a touch of spice, enhanced by the influence of American bourbon barrels and the richness from Shiraz wine casks. The finish is noted for its long-lasting warmth, combining fruity vanilla, oak, and spice elements.
Rampur Barrel Blush is presented in a distinctive pink label that emphasizes elegance and sustainability. The design incorporates eco-friendly materials, reflecting the brand’s commitment to environmental responsibility. This product aims to appeal to whisky enthusiasts seeking unique and high-quality offerings from India.