Ford Motor Company is collaborating with The Dyrt for its Bronco Sport Spring campaign, which will include three significant integrations aimed at enhancing camping experiences in 2025. The first initiative is the State Parks Collection, designed to guide campers in discovering and exploring prominent state parks across the United States. The second initiative is the Glamping Awards PR Program, which will recognize unique camping destinations that combine comfort with nature, based on community input. Lastly, the Dyrt Alerts feature will provide real-time notifications to campers when spots become available at sold-out campgrounds, facilitating access to popular locations.
This partnership intends to cater to both novice campers and seasoned outdoor enthusiasts, reflecting Ford Bronco Sport’s commitment to making outdoor activities more accessible. Kevin Long, CEO of The Dyrt, noted that the collaboration exemplifies how brands can foster deeper connections with customers through product integrations. He emphasized that the partnership aims to empower individuals to enjoy outdoor experiences, regardless of their level of expertise.
As the 2025 camping season approaches, Ford Bronco Sport and The Dyrt are preparing to introduce new features and tools that will enhance the outdoor experience for enthusiasts. This collaboration highlights the potential for brands to work together to promote outdoor exploration and inspire greater participation in camping activities.