Parëva Beauty has launched a new skincare brand coinciding with the International Day of Women and Girls in Science. This brand aims to provide transparent skincare solutions for individuals of all ages, emphasizing clinically proven results. The company was founded by Smitha Rao, a female scientist with extensive experience in the beauty and wellness sectors.
The brand’s mission is to promote skin longevity through its clinically crafted products. Parëva Beauty utilizes a proprietary technology named Molecur 3, which is designed to support skin health through exosomes and NAD+. This technology incorporates non-GMO plant-stem cell extracts from Goji, sunflower, and Pincushion flower, which are claimed to reverse signs of skin aging.
Parëva Beauty also advocates for transparency in the beauty industry, introducing The F(Actuals) initiative, which aims to provide clear information about product formulations. This effort addresses the common issue of vague marketing claims in the industry.
Rao has previously launched over 200 products throughout her career and expressed a desire to shift the beauty industry’s focus towards transparency and scientific integrity. She aims to create a brand that emphasizes accessible and trustworthy scientific information in skincare.