Biena, recognized as a leader in healthy snacking and the top brand in chickpea snacks, has introduced a new product called Biena Crispy Edamame. This snack is described as a high-protein, plant-based option made with 100% avocado oil. Each serving contains up to 13 grams of plant protein, which is comparable to the protein content found in two eggs, and exceeds that of typical nut and meat snacks.
As the first brand to offer a crispy edamame snack utilizing 100% avocado oil, Biena aims to maintain its leadership in the plant-based snacking category. The new product is gluten-free, low in carbohydrates, and does not contain artificial ingredients, catering to the growing consumer demand for high-protein and minimally processed snacks.
The market for high-protein snacks, defined as those containing over 10 grams of protein per serving, is expanding; however, plant-based options remain scarce. Poorvi Patodia, Founder and CEO of Biena Snacks, stated, “Consumers want higher-protein snacks that are plant-based and minimally processed, but those options are limited. We saw this gap and knew we could deliver something better. Biena Crispy Edamame packs 12-13g of plant protein per serving, with simple ingredients and a crave-worthy crunch—making it a game-changer in the snack aisle.”
Biena has previously established itself in the plant-protein market with its chickpea snacks, which provide up to 6 grams of protein per serving. The introduction of Crispy Edamame offers a higher protein content in a convenient format.
The company’s growth aligns with evolving consumer trends, as noted by Patodia. He remarked, “The consumer landscape is evolving rapidly. With trends like GLP-1 medications, a focus on building lean muscle, and younger generations embracing new food choices, we are at a pivotal moment. These shifts align perfectly with Biena’s values and products.” Recent data indicates that the number of households purchasing Biena’s chickpea snacks and veggie crisps increased by 46% in the latter half of 2024.
Biena has developed several flavor options for its Crispy Edamame, including Himalayan Pink Salt, which enhances the crunch, a dairy-free ranch flavor, and a chili lime option that combines zest and spice.
The new product will be available in two convenient sizes: 30-gram single-serve packs for on-the-go snacking and 4.75-ounce bags for everyday consumption. Biena Crispy Edamame is set to be shipped to retailers starting in March, with availability in Kroger stores expected to begin in June.