Fast food delivery failures have become a frequent topic on social media, with issues such as incomplete burgers, improperly assembled burritos, and pizzas lacking cheese. In response, Knorr, known for its flavor-enhancing products, is advocating for home-cooked alternatives through its #DeliverBetter campaign. This initiative encourages individuals to recreate their fast food favorites at home, aiming to improve the overall dining experience.
The campaign promotes quick and flavorful recipes that utilize Knorr’s Rice and Pasta Sides and Bouillon products. One highlighted recipe is The Perfect Classic Burger, which can be prepared in a similar timeframe to ordering fast food. To further support this initiative, Knorr is offering a limited-time giveaway of $50 grocery gift cards to help participants gather ingredients for their cooking endeavors. Interested individuals can enter by following Knorr on TikTok or Instagram and sharing their own fast food delivery fail stories in the comments of specific posts.
Knorr suggests several meal swaps to enhance home dining. For instance, individuals can replace subpar chicken sandwiches with Lemon Pepper Chicken Cutlets, or opt for freshly made burgers instead of those missing essential toppings. The campaign also promotes alternatives like Baked Chicken Parm and Chicken Tacos, emphasizing the quality and satisfaction of homemade meals.
Gina Kiroff, Chief Marketing Officer of Knorr North America, stated, “We’ve all been there: we’ve waited hungrily for a fast food delivery that misses the mark before it’s even in your hands.” She highlighted the campaign’s goal of transforming moments of disappointment into opportunities for culinary creativity.
A recent survey indicated that a significant number of consumers—90%—have encountered food delivery problems, with many expecting their orders to arrive within 30 minutes. Despite the convenience of fast food, the quality often fails to meet customer expectations. Through the #DeliverBetter campaign, Knorr aims to shift the focus from fast food frustrations to the enjoyment of preparing flavorful meals at home. The brand is also featuring personal stories of delivery failures on social media to engage the audience in a broader discussion about improving home cooking experiences.