Waterloo Sparkling Water has introduced two new flavors to its product lineup: Guava Berry and Ruby Red Tangerine. These flavors will be available year-round and are designed for consumption straight from the can, in mocktails, or as popsicles.
Guava Berry combines sweet guava with ripe berries, such as strawberries and raspberries, creating a tropical flavor experience. Ruby Red Tangerine features a mix of tart grapefruit and sweet tangerine, offering a refreshing citrus profile.
Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water, stated, “We’re thrilled to launch our Guava Berry and Ruby Red Tangerine, two more innovations that demonstrate our commitment to going all in on refreshing flavor.” The company emphasizes its focus on authentic flavors.
In conjunction with the launch, Adam Lazzara, vocalist of Taking Back Sunday, will share original music inspired by the new flavors on social media platforms.
Waterloo Sparkling Water reported strong growth in the first quarter of 2025, following a record-breaking year. CEO Jason Shiver noted the brand’s significant market share and distribution gains in 2024, highlighting the company’s strategy to differentiate itself in a competitive market.
Both new flavors, like all Waterloo products, contain no calories, sugar, or sweeteners and are made with Non-GMO Project Verified natural flavors and purified carbonated water, ensuring a clean and refreshing taste suitable for a healthy lifestyle.