This month, M&M’S introduced its inaugural rewards program, known as the M&M’S Fun Club. This program allows members to accumulate points with every M&M’S purchase, which can be exchanged for exclusive prizes, experiences, and giveaways. To mark the launch, M&M’S is offering new members a chance to win a unique prize: a sleepover at the M&M’S Times Square store for themselves and four friends.
The sleepover, scheduled for April, is designed to provide a nostalgic experience reminiscent of childhood sleepovers. Participants will enjoy personalized glamping setups, engage in various activities, and have the opportunity to interact with a Spokescandy. Additionally, attendees will sample a special M&M’S Fun Club flavor mix available exclusively during the event and partake in an after-hours shopping experience featuring a selection of M&M’S products.
Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, stated, “Our M&M’S fans are some of the most fun, loyal, and creative people, so we created the M&M’S Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun.” She expressed enthusiasm for launching the M&M’S Fun Club with an event that showcases the unique offerings available to fans.
Individuals interested in joining the M&M’S Fun Club can sign up between February 26, 2025, and March 19, 2025. By signing up, they will be entered into the sweepstakes for the sleepover experience. Participants can increase their chances of winning by completing free challenges within the Fun Club, such as answering profile questions or inviting friends to join. More information about the sweepstakes rules can be found on the M&M’S Fun Club website.
While the sleepover is a limited-time opportunity, the M&M’S Fun Club offers a year-round chance for members to earn rewards simply by enjoying M&M’S products.