Jeremiah’s Italian Ice, known for its frozen desserts, has introduced a new product featuring Skittles POP’d Candies as a Layer-In option. This addition, priced at $0.99 for a limited time, aims to enhance the brand’s Italian Ice, Jelati, and Soft Ice Cream offerings by adding color, crunch, and fruity flavor. The Rainbow Crunch Flavorite is highlighted as the most colorful option, combining various Italian Ice colors with Vanilla Soft Ice Cream and the new candies.
The Skittles POP’d Candies maintain the classic taste of the original candy but offer a light, crispy texture, making them a suitable pairing for Jeremiah’s dessert selections. The brand is targeting both existing customers and new consumers seeking unique dessert experiences.
Erin Buono, the Director of Research and Development at Jeremiah’s Italian Ice, stated, “Jeremiah’s is fortunate to have a loyal fanbase, so we know our existing guests are already passionate about our menu offerings, but the goal is to appeal to an even wider audience.” The brand aims to remain responsive to consumer trends and keep its offerings fresh.
In addition to the new product, Jeremiah’s Italian Ice has partnered with DoorDash to improve customer convenience, allowing for direct orders through the app. Michael Keller, President and CEO, emphasized that innovation includes enhancing the guest experience and supporting business growth.
With over 160 locations nationwide and plans for further expansion, Jeremiah’s Italian Ice is committed to innovation and value for both customers and franchisees, focusing on profitability while maintaining an engaging brand presence.