Checkers & Rally’s, a quick-serve restaurant chain, has announced the introduction of four new side dishes as part of an expanded partnership with Lamb Weston. This collaboration allows Lamb Weston to enhance its frozen retail offerings by adding Seasoned Onion Rings, Seasoned Waffle Fries, Seasoned Sweet Potato Fries, and Seasoned Cheesy Potato Bites to its existing lineup, which already includes the well-known Seasoned Fries from Checkers & Rally’s.
David Dufault, Senior Vice President and General Manager of Retail Sales at Lamb Weston, emphasized the strength of the partnership, stating, “Lamb Weston and Checkers & Rally’s have built a strong partnership, not only developing the top-selling SKU within the FPO category but also collaborating to bring innovation to other product forms that incorporate Checkers & Rally’s signature formula.” He noted that the goal of providing consumers with a restaurant-quality experience at home is central to Lamb Weston’s strategy.
The partnership with Lamb Weston has been established for two decades, allowing the company to distribute Checkers & Rally’s products in grocery stores and select retail locations throughout the United States. Since the introduction of Checkers & Rally’s frozen fries in 2005, the collaboration has expanded to include additional products such as Waffle Fries, Sweet Potato Fries, Onion Rings, and Cheesy Potato Bites, which are available in both national and regional grocery stores, including Target.
Kristin Edstrom, Director of Marketing II Global Food Retail & Product Licensing for Checkers & Rally’s, commented on the success of the partnership, stating, “Our partnership with Lamb Weston is among our most successful licensing agreements. This expanded agreement lays the foundation for another decade’s worth of great-tasting products that are truly representative of the unique Checkers & Rally’s Restaurant experience.”
Checkers & Rally’s Seasoned French Fries are recognized as the leading licensed fries in the United States. The addition of these new grocery items aims to provide consumers with a broader range of flavors associated with the Checkers & Rally’s brand.