Hardee’s has announced a new collaboration with Duke’s Mayo, introducing a pairing that features Hand-Breaded Chicken Tenders and Duke’s Carolina Gold BBQ sauce. This new offering is available at participating locations starting March 5. The Hand-Breaded Chicken Tenders are made from all white meat, hand dipped in buttermilk, and lightly breaded before being fried. The Carolina Gold BBQ sauce, which is noted for its mustardy flavor, is designed to enhance the taste of the chicken tenders.
The platter that features this combination includes fries, coleslaw, garlic toast, and a drink. Sarah Breymaier, vice president of brand marketing at Hardee’s, stated, “On game day, people look forward to the food as much as the competition and research shows that spring basketball significantly influences food consumption patterns, with chicken being one of the most popular menu items.” She expressed enthusiasm for the pairing, noting the growing popularity of dipping sauces and customer demand for flavor variety.
Rebecca Lupesco, marketing director at Duke’s Mayo, commented on the pairing, saying, “There’s no better match for Hardee’s Hand-Breaded Chicken Tenders than Duke’s Carolina Gold BBQ, which was made for dipping. It’s bold, tangy, and just the right amount of sweet – this is how you do BBQ flavor right.”
Additionally, Hardee’s is promoting its My Rewards app, offering new members a reward within 30 days of signup, which includes a choice of a free Hand-Breaded Chicken Sandwich or a 5-piece Hand-Breaded Chicken Tenders with a minimum purchase.
Furthermore, Hardee’s has introduced a new dessert option, the Strawberry Lemon Biscuit, which is available until April 29. This biscuit is described as being baked in-house and featuring strawberry and lemon flavors, topped with icing. It joins the existing lineup of biscuits at Hardee’s, which includes options like Made from Scratch Biscuits, Cinnamon ‘N’ Raisin Biscuit, Maple Biscuit, and Blueberry Biscuit.