Häagen-Dazs has introduced three new sorbet flavors as part of its expanding range of non-dairy frozen desserts. The new offerings, which include Summer Blueberry & Lemon, Passion Fruit & Sweet Pear, and Sweet Lemon Coconut, are designed to provide a refreshing option for consumers during the warmer months.
The introduction of these sorbets follows the brand’s recent marketing campaign aimed at encouraging consumers to take a moment of relaxation. The flavors are crafted to appeal to those seeking lighter dessert options, with a focus on fruit-forward combinations. The sorbets feature a mix of ingredients, such as lemon and blueberries, as well as tropical fruits, to create a balance of sweet and tart tastes.
The three new sorbets are packaged in 14 fl. oz. containers and are priced at $6.99. The Summer Blueberry & Lemon flavor combines blueberries from the Pacific Northwest with zesty lemon. Passion Fruit & Sweet Pear merges tropical passion fruit with sweet pear, while Sweet Lemon Coconut blends tangy lemons with coconut cream.
Rachel Jaiven, Head of Häagen-Dazs Marketing, stated, “Today, we’re making it official – this summer will be the season of sorbet.” This launch marks the completion of ten new product introductions for Häagen-Dazs this year, which also includes new ice cream snacks and flavors. The new sorbets are now available nationwide, contributing to the brand’s diverse portfolio of frozen desserts.