White Castle has introduced a new flavor of its Frozen Chicken Rings, adding a ranch-seasoned variety to its existing lineup. This new product is now available in the frozen food section of various retailers, coinciding with National Ranch Day on March 10.
The ranch-flavored Chicken Rings are characterized by a blend of herbs and spices designed to enhance their taste. This addition comes from a collaboration between White Castle, known for its Sliders, and Bellisio Foods, a significant player in the frozen food industry. The Chicken Rings were first launched in retail in 2022 and now feature three flavors: Original, Spicy, and the newly introduced Ranch.
Lynn Blashford, Chief Marketing Officer at White Castle, stated, “We are thrilled to introduce new ranch-flavored chicken rings. Ranch is a beloved flavor that is consistently ranked high in popularity among consumers, yet surprisingly underrepresented in the frozen chicken category. We believe our ranch-flavored rings will fill this gap and become a Craveable favorite for consumers of all ages.”
All varieties of the White Castle Chicken Rings are made from white meat chicken that is lightly breaded and shaped into rings. They are packaged in resealable bags for convenience.
Nicky Grimmius, Vice President of Marketing and Innovation at Bellisio Foods, remarked, “We’ve seen the popularity of ranch grow over the past few years. Expanding the chicken ring offerings with a ranch flavor that consumers crave is creating new opportunities for retailers and delivering exactly what our chicken rings fans want. Our ranch-flavored rings tested 25% better in delivering a true-to-ranch flavor than the closest competitor in consumer testing and is the perfect product to celebrate National Ranch Day.”
White Castle’s frozen Sliders and Chicken Rings can be found in various retail locations. Additional details about their retail offerings are available on the White Castle website.