Crayola is hosting an event titled “The Most Colourful Reunion Ever” on March 21, in recognition of International Colour Day. This free event will feature the return of eight retired crayon colors, each represented by their respective crayon personas. The event will take place in Union Square, where attendees can engage with interactive spaces themed around global cultures and creativity.
This marks the first occasion in Crayola’s 122-year history that a collection of retired colors is being reintroduced. Guests will have the opportunity to participate in various creative activities, guided by the crayon characters. Pete Ruggiero, President and CEO of Crayola, stated, “At Crayola, we bring color and creativity to children and families around the world one smile at a time.” He emphasized the significance of this event in celebrating artistic exploration.
Victoria Lozano, Chief Marketing Officer, highlighted the personal connection people have with color, stating, “Color is integral to who we are and how we see the world.” The event will run from 10 a.m. to 5 p.m. ET, with a special preview for media and influencers from 8:30 a.m. to 10 a.m. ET.
Attendees will receive passports to collect stamps from each character station, promoting exploration of the creative activities. The event will also feature various themed experiences, including face painting, dance floors, and culinary delights. Crayola plans to continue its celebration of creativity throughout the year with additional events and partnerships, including a global color vote and special appearances at Crayola Experience attractions across multiple states. The limited-edition retired color collection is available in various products at retailers nationwide until 2025.