Tillamook Country Smoker has announced a new collaboration with Mike’s Hot Honey, introducing a product that combines their premium beef sticks with the hot honey brand’s signature flavor. The new offering, known as the Tillamook Country Smoker Beef Sticks infused with Mike’s Hot Honey, aims to cater to the growing consumer interest in the ‘Swicy’ flavor trend, which blends sweetness with spiciness.
These beef sticks are crafted from 100% premium beef and incorporate the natural heat of Mike’s Hot Honey, which is derived from real chili peppers. The product is presented in a convenient 1oz stick format, designed for portability and on-the-go snacking. Each stick contains 8 grams of protein and is made without artificial ingredients.
Bree Randall, the Chief Marketing Officer of Tillamook Country Smoker, stated, “We’re ecstatic to introduce a snack that not only satisfies the current consumer appetite for bold, authentic flavors but also exemplifies our dedication to quality.” Mike Kurtz, the Founder of Mike’s Hot Honey, also commented on the partnership, noting that it represents a blend of their honey’s natural sweetness and bold heat with Tillamook’s smoked beef products. The collaboration reflects both brands’ commitment to quality and flavorful offerings in the snack industry.