Waterloo Sparkling Water has announced a collaboration with chef and television personality Guy Fieri to introduce three limited-time flavors. The new offerings include Lemon Italian Ice, Huckleberry Cobbler, and Spiced Mango Sorbet, each inspired by Fieri’s personal experiences and memories.
The collaboration aims to capture Fieri’s favorite flavor memories from various locations, including summer trips along the East Coast, experiences in the Pacific Northwest, and family outings in Mexico. Guy Fieri remarked, “The team at Waterloo Sparkling Water is incredible at bringing flavor to life, so I knew they’d hit it out of the park with these limited-time sparkling waters inspired by some of my favorite flavors.”
Kathy Maurella, CMO of Waterloo, expressed enthusiasm for the partnership, stating that it represents a strategic brand collaboration in the competitive beverage category. She noted that the collaboration began after Fieri participated in a summer launch event last year.
Waterloo’s new flavors are designed to reflect the brand’s commitment to authentic taste. Lemon Italian Ice offers a tart and sweet profile reminiscent of a classic beachside treat. Huckleberry Cobbler combines wild berries with baking spices, while Spiced Mango Sorbet features a blend of tropical mango and savory spice.
To promote the launch, Waterloo Sparkling Water will provide free samples of the new flavors in New York City on April 10. The flavors are available for a limited time and are calorie-free, sugar-free, and made with Non-GMO Project Verified natural flavors and carbonated water. These sparkling waters are intended to support active and healthy lifestyles.