PATRÓN Tequila has announced the introduction of its new PATRÓN El Alto Mini, a 50ml bottle designed to offer a compact way to enjoy the brand’s premium tequila. This product aims to enhance celebrations by providing a portable option for consumers. The PATRÓN El Alto Mini will be featured at various high-profile events during major music festivals.
Developed over four years, PATRÓN El Alto is made from 100% Weber Blue Agave sourced from the highlands of Jalisco, Mexico. The tequila is a blend of Reposado, Añejo, and Extra Añejo varieties, known for its smooth and sweet flavor, achieved through traditional and modern production techniques. The tequila is produced in small batches, utilizing only three ingredients: agave, water, and yeast.
D-J Hageman, Vice President of Marketing at PATRÓN, commented on the launch, stating, “With the PATRÓN El Alto Mini, we’re sharing our handcrafted prestige tequila in an exciting new way.” The product is expected to be a popular item during festival season.
PATRÓN Tequila will be involved in several upcoming festival experiences, including the NEON Carnival, where it will serve as the official tequila sponsor. Other events include the Gallery Desert House and Desert Nights, showcasing performances from various artists. The PATRÓN El Alto Mini will be available for purchase starting in June 2025, providing consumers with a distinctive option that reflects the brand’s commitment to quality and craftsmanship.