Miller High Life has introduced a new music initiative called The Soundtrack to the High Life, which aims to celebrate the intersection of music and social moments associated with the brand. This year-long platform highlights the sounds of dive bars, which are often characterized by their unique auditory experiences, such as the creaking of doors, the clinking of bottles, and the ambient noise of conversations.
As part of this initiative, Miller High Life is releasing Dive Bar Sounds, a vinyl record that incorporates the sounds of dive bars along with the essence of the brand. This record features original tracks that capture the atmosphere of a night spent in a bar, including sounds like pool balls and the signature High Life jingle. The vinyl will be available for pre-order starting April 10 for individuals aged 21 and older, priced at $18.
The Soundtrack to the High Life will extend beyond the vinyl release throughout 2025, featuring various music experiences. This includes a sponsorship of Teddy Swims’ North American tour and collaborations with TouchTunes and Fender. Fans can expect opportunities for exclusive tickets, VIP experiences, and access to a custom High Life-branded guitar giveaway, along with credits for free song plays on digital jukeboxes in numerous bars across the country.
Frank Cirone, senior director of marketing for Miller High Life, stated, “We’re thrilled to launch The Soundtrack to the High Life, bringing Miller High Life’s celebratory spirit to music fans everywhere.” The initiative aims to foster authentic musical experiences that resonate with the brand’s identity and its connection to everyday celebrations.