Entenmann’s has announced a rebranding of its Mini Snack Cakes line, which was previously known as Baker’s Delights. This rebranding includes new graphics, a name change, and updated packaging that prominently features the Entenmann’s logo. The objective of these changes is to attract a broader consumer base. In addition to the rebranding, Entenmann’s is introducing two new flavor varieties aimed at younger households: Iced Chocolate Chip Cake and Iced Party Cake.
Richard Link, Senior Director of Marketing at Entenmann’s, stated, “Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both.” The new iced varieties will be added to the existing lineup, which includes well-known options such as Mini Pound and Mini Crumb Snack Cakes, as well as Mini Snack Pies.
The Mini Snack Cakes are designed to fit into modern lifestyles, making them suitable for various occasions, including after-school snacks, lunchbox additions, or on-the-go treats. Each box contains individually wrapped cakes to maintain freshness and portability, while the updated packaging aims to enhance brand recognition by showcasing the iconic “Big E.” This rebranding effort seeks to ensure that consumers can easily identify their preferred snacks in stores.